From the birth of e-commerce to the rapid evolution of personalised digital experiences, the retail landscape has completely pivoted in recent times. Consumer behaviour has changed too, leaving retailers facing several challenges to keep up with the urgency of customer needs.
While technology integration has presented challenges for the retail sector, it has also been a huge enabler for meeting these changing consumer demands. Today, one-click ordering and next-day delivery are commonplace among retail solutions. But, if your business isn’t firmly on the digital spectrum yet, these technological advancements could leave you at risk.
Furthermore, if you combine consumer expectations with high operational costs, cybersecurity threats, increasing levels of theft, and economic uncertainty, it’s clear that the retail sector is dealing with a lot.
To achieve sustainable growth and maintain competitiveness, adapting to meet the demands of digital-savvy consumers and navigating the complexities of omnichannel retailing and personalised experiences are essential. And specialist IT solutions for the retail industry are the key.
David Wing
Sales Director (RTH) at Nasstar
"From ensuring products can be easily viewed, purchased, and returned online to creating efficient ‘behind the scenes’ processes in manufacturing, logistics and delivery, retail businesses are under immense pressure to do it all. At Nasstar, we understand this pressure and have a wealth of experience in delivering the technology retailers need to optimise their systems and stand out from the crowd."
How we support the retail sector
We understand the pressure that retail businesses are facing, and importantly, how they can be rectified. For retailers, creating unique customer value propositions and maintaining digital storefront relevance are top of mind for e-commerce customers.
Our tailored solutions can support your business with a range of opportunities; from creating effective digital storefronts to facilitating quick and seamless transactions, all while ensuring optimal security at every turn. We can also help you make the most of your digital investments with big data and analytics. Examples of this include granular reporting capabilities to measure success, systems that enable you to capture customer data and provide improved experiences or creating innovative and creative digital advertising solutions to increase footfall and maximise zero-hour events such as changes in the weather!
Not only can we support you with specific projects or initiatives, but we can journey with you on a full digital transformation too. From developing initial strategies to establishing ongoing improvements, you can partner with us at any stage of your digital transformation.
Whether you’re keen to leverage AI for inventory management or product recommendations, or you’re ready to use data analytics to improve the customer journey and drive business growth, retail IT solutions from Nasstar can help.
We have assisted in the retail sector by helping organisations evolve and address challenges related to customer contact models, mobile contact growth, and integrating self-service capabilities. We can efficiently connect voice services, knowledge bases, customer insight, processes, and front and back-office systems to enhance customer satisfaction rates and reduce churn.
Converting shoppers into customers
At Nasstar, we have developed IT solutions for the retail industry having spent time building our experience in this sector, while enhancing our knowledge across all major cloud platforms. This unique insight means we can provide tailored, digital retail solutions that meet your specific needs.
Cloud advisory
Deployment of large-scale projects, managed software defined connectivity , and secure cloud environments
Big data
Understanding and engaging with customers with real-time analytics
Artificial Intelligence (AI)
Supporting your personalisation ambitions
Next-level connectivity
Improving connections to deliver unrivalled reliability
Proactive security solutions
Protecting sensitive information at every step
Data engineering
Delivering insights and analysing data for personalised services
Our success stories
We’ve partnered with a range of businesses to design, build, migrate, and manage retail solutions and technologies.
Jonathan Dawes
IT Manager at JoJo Maman Bebe
"Having Nasstar’s knowledge and skill set as an extension of our own team has been invaluable. It is great to know we have the expert advice and support we require 24/7, and we don’t have to worry about the day-to-day running and support of the infrastructure. “Our mission is to be the leading global mother and baby brand and we’re confident we have the best technology partner to support us in this journey."
FAQs
At Nasstar, we can provide a variety of solutions that support the improvement of customer experience in retail. Our expertise in working with Artificial Intelligence can help personalise experiences and automate tasks for resource constrained retailers, while our history of deploying data analytics services positions us perfectly to unlock customer insights that can refine marketing and product offerings.
Nasstar's heritage in designing, deploying, and managing public cloud service delivers scalability and cost-effectiveness for retailers, allowing you to focus on managing customers, not infrastructure.
We understand that the POS terminal is the lifeblood of the retailer and taking payments is a number one priority. In response, we have designed and deployed highly robust and resilient connectivity solutions that allow payments to be taken in the event of a failure of one or more elements of underlying infrastructure. This blueprint for resiliency can be repeated and deployed easily and quickly to future stores and locations as required.
Nasstar's Unified Data Platform offering can significantly enhance your ability to build targeted marketing campaigns. Unified Data Platforms (UDPs) are designed to collect customer events from various sources like onsite activities, mobile applications, and server-side interactions. This data can be appended to customer profiles, providing rich context about specific digital interactions.
In addition, a UDP serves as a unified repository that aggregates and manages diverse sources of customer data. It offers a 360-degree view of each customer and acts as a central source of truth for the business. In summary, a Unified Data Platform empowers retailers to make data-driven decisions, refine customer segmentation for more targeted marketing, and optimise sales funnels for better conversion rates, ultimately boosting marketing.
As a highly experienced cloud solutions provider, we may recommend cloud native technology to allow the automatic scaling of resources to help retailers handle changing online demand without wasting money. Scaling automatically adjusts the number of servers based on traffic, so you only pay for what you use, especially during busy times.
In addition, cloud native resiliency and redundancy solutions keep services running smoothly by spreading out servers to avoid joint failures. Together, they keep online shops open reliably and affordably.
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