The leisure and hospitality sectors are consistently at the mercy of seasonal and economic changes, presenting many different challenges for businesses operating in them. Flexibility is key, but this is only possible with the right technology in place to deliver it.
Consumers demand more than ever from leisure and retail businesses. They expect fast booking processes, omnichannel customer services, and personalised experiences at a minimum. Organisations in these sectors need to ensure the systems they have in place meet these requirements or risk falling behind to the competition. And let’s face it – there's plenty of competition around.
From online booking systems and contactless payments to automation, data analytics and personalisation, both the hospitality and leisure sectors have a wealth of technologies available to support business growth. But it’s not all about the front-end technologies. The benefits of digital transformation in hospitality and leisure are significant.
To sustain growth, while meeting economic and seasonal peaks, hospitality and leisure businesses need to ensure their back-end systems are primed and ready for action. That means scalable solutions, innovative technologies and secure processes.
David Wing
Sales Director (RTH) at Nasstar
“Understanding the challenges faced by the leisure and hospitality sector is key for establishing solutions to turn them into opportunities. At Nasstar, our experience means we have seen first-hand how these sectors have evolved, uniquely positioning us as a technology partner that really gets it.”
How we support the leisure and hospitality sectors
Our varied skillset and extensive experience in the leisure and hospitality sectors enables us to support businesses no matter where they are on their digital transformation journey. And we can help you too.
We pride ourselves on tailored leisure and hospitality technology solutions that fit the brief of your business, whether you’re looking to implement a cost-effective and scalable cloud solution for your booking system or you’re keen to dive into personalisation and create enhanced customer experiences. Our expertise runs the length and breadth of technology, which means we can help you with both one-off projects and long-term strategies for digital transformation in hospitality and leisure.
Once we’ve helped you implement your new technology solutions, we can stick with you to ensure it continues to perform the way it should. We can support you to leverage big data and real-time analytics to ensure you’re making the most of your customer data and using it to improve experiences.
So whether you’re looking to integrate AI for improved back-office processes and organisation or you want to enhance the customer booking journey and enable secure payment processing, Nasstar can help.
Big Data
Understanding and engaging with consumers in real-time
Cloud Advisory
Transforming your business with next-generation services
Next-level connectivity
Improving connections to ensure you’re always on
Artificial Intelligence (AI)
Providing opportunities for innovation
Proactive security solutions
Protecting sensitive information at every step
Data engineering
Delivering insights and analysing data for personalised services
Our success stories
We’ve partnered with a range of leisure and hospitality businesses to design, build, migrate, and manage their solutions.
Center Parcs
AWS
Sunseeker
Managed IT
Travel Counsellors
Voice
British Cycling
Managed IT
Mitchell Caunt
IT Infrastructure Lead at Center Parcs
“Prior to the implementation of AWS PrivateLink between our services layer and the web front end, application traffic traversed the internet via IPsec tunnels. Nasstar were able to introduce a more robust, secure, and simpler solution that has had a direct positive impact for Center Parcs. All architectures implemented are to best practice, all documentation provided was to a good standard, and Nasstar engineers proved professional and knowledgeable at every point.”
Frequently Asked Questions
Nasstar has worked with several customers to enhance the customer booking journey and improve the overall user experience. One of the key ways we are working to do this is by using AI and machine learning to provide personalised offers and recommendations based on the customers purchase history.
We can provide a variety of leisure and hospitality technology solutions to support back-office processes and our tailored approach means we can help you source the right solution for your unique requirements. For instance, Nasstar can provide AI adoption frameworks and adoption and change management enablement services to help streamline tasks and free employees to focus on building customer relationships.
At Nasstar, we understand the importance of secure payment processing in the high-volume leisure and hospitality industry. We can deliver PCI-DSS compliant payment card solutions that protect customer data and deliver a friction-free customer experience for payments. We can also ensure that these payments remain secure, even during seasonal or peak periods.
Following deployment of a new technology solution, we onboard customers into our Next Generation Managed Services portfolio. This ensures you receive proactive support for infrastructure, platforms and software solutions, generating valuable service insights through data. Once a solution has been deployed, you can rest assured that we’ll be on hand to support you with whatever you need.
Digital transformation in the hospitality industry and leisure sector is important for several reasons. In 2023, the global hospitality market hit $4.7 trillion and is forecasted to grow to $5.8 trillion in 2027. One of the key reasons for this growth is the increased adoption of digital transformations.
By utilising digital services and solutions, leisure and hospitality businesses can improve the customer experience, enhance internal processes and efficiencies, and keep on top of date collection and management which in turn can support the customer journey.
The industry has faced significant challenges over the past few years and customer expectations have changed drastically, which has spurred on the need for rapid digital transformation. By partnering with an IT company that understands the leisure and hospitality industries, you can keep up with the latest trends and ensure your business is fit for the future.
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